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Chinese show great anticipation of New Year: poll Updated:2021-12-27

As the New Year approaches, Chinese people, look forward to the pre-New Year period, and plan to give family members and friends plenty of presents, according to a recent poll.

Almost one-third of those surveyed said they expect a relaxed pre-New Year period. Almost 59 percent of the respondents said they look forward to spending time with family or friends, 52 percent look forward to the New Year, and nearly as many welcome the pre-New Year period (48 percent).

The survey was conducted during the winter by Germany's FOM University of Applied Sciences in partnership with Chinese colleges. Around 10,500 respondents participated in the poll.

The survey also studied gift categories, finding that food, beverages and fine foods are more popular than smart home and infotainment products.

On average, Chinese men said they spent slightly more than women on New Year presents. The respondents said they plan to spend an average of 3,100 yuan ($486.39) for gifts. Men tend to spend 628 yuan more than women, according to the survey.

FOM is Germany’s biggest private university and has offered a cooperative study program for Business Administration with Chinese universities since 2002. It does research on economics, business administration, engineering, health services, and other fields.

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